Our partnerships
hit every angle
We work with brands big and small to create authentic audience connections.
Niche Audience
Thousands of new and lifelong tennis fans, players, and industry leaders who live and breathe our sport.
Intentional Products
A creative suite of innovative advertising solutions designed to elevate brands and drive impact.
Top-Notch Editorial
Exceptional storytelling that keeps loyal readers and emerging audiences engaged and inspired to take action.
“Pairing our classic, luxury brand with Court Theory's high-quality content across all of its channels meant we were able to creatively tell our brand's full story to a deeply engaged audience, which directly resulted in some big wins with our key retail partners.”
–Dave Emkey, Ellesse
Deep Focus
We’re not sweating our cookieless future.
That’s because we know exactly who we’re talking to. We serve a niche audience of tennis-obsessed readers, podcast listeners, newsletter subscribers, and social media followers.But we know more about them than that because we’re in constant contact with them. We listen to our audience and engage with them on a daily basis by email, through surveys and polls, and on social media.We know their tastes and expectations, which makes it that much easier to meet them — and we can help you do the same.
Access a deeply engaged, niche audience that values quality.
15K+ Daily digital visitors
3 Minutes average time per visit
68% Newsletter open rate
10K+ Social media followers
Our Products
& Solutions
Digital Display
Our digital ad experiences are designed to reach Court Theory’s upscale tennis-obsessed readership.
Naturally situated in premium digital content that fosters deeper engagement, our partners benefit from a higher standard contextual solution.
Newsletters
Reach our audience in their inboxes through the weekly Court Theory newsletter and our daily tennis cheat sheet email, The Daily Theory. We offer native visual and text ad spaces that fit seamlessly with our exclusive content.
Social Media
We turn the audience trust we’ve built into consumer trust for brands. The right content with the right messaging on the right platform is how we all win.
Video
Our creative team harnesses the captivating qualities of video storytelling to reach audiences wherever they are — from their living rooms to their desktops, as well as smaller screens on the go.
Whether it’s shortform content to tell inspiring stories of brands and brilliant individuals or quick bites for social media, we’ve got you covered.
Events
We create meaningful moments for brands and our hyper-engaged audience through unforgettable in-person and on-screen events.
From intimate gatherings to thematic discussions, we deliver extraordinary experiences that engage, educate, and inspire our enthusiastic audiences — a perfect opportunity to raise brand awareness and leave a lasting impact.
Sponsored Content
This is all about you. We’ll focus an entire Court Theory article, newsletter, or podcast on your brand, products, founders — or just about anything else you can think of.
Podcasts
Align your brand's message with Court Theory’s groundbreaking audio storytelling. (Coming in 2026!)
Partner with us!
When we say partner, we mean it.
Behind every successful partnership is a creative collaboration supported by prompt and clear communication, top-tier service, and follow-through.
Talk to us about finding a customized solution to fit your business needs and elevate your brand to the forefront of tennis conversations.
