Our partnerships
hit every angle.
We work with brands big and small to create authentic audience connections.
Niche Audience
Thousands of new and lifelong tennis fans, players, and industry leaders who live and breathe our sport.
Intentional Products
A creative suite of immersive advertising solutions designed to elevate brands and drive impact.
Top-Notch Editorial
Exceptional storytelling that keeps loyal readers and emerging audiences engaged and inspired to take action.
Our Approach
Depth over scale.
We help brands build meaningful relationships with tennis players and fans through thoughtful storytelling and creative collaboration that extends beyond a single impression.
How long people stay, how often they return, and how much they care about what we say. That’s how we measure success. Because an engaged audience offers more than a passing glance.
For our partners, that means authentic opportunities to become part of the conversations, interests, and experiences that matter to our audience.
What Depth Builds
Attention that lasts
Readers we know by name and taste
Familiarity over repeated encounters
Brands as a part of the conversation
What Scale Sells
Impressions
Anonymous traffic
One-and-done placements
Brands as interruptions
Why it works
Three kinds of trust,
one partner.
We harness the authority of a publisher, the imagination of a creator, and the personal connection of an influencer to tell our partners’ stories in ways that resonate with our audience and move them to act.
Publisher
The authority
Rigorous, well-reported tennis journalism with a standard behind it. Your brand appears alongside work readers value, in a context that gives it credibility.
Creator
The creativity
We build the way a creator does: video, formats, and ideas made to be watched and shared, not ads made to be tolerated.
Influencer
The personal touch
We’re a real voice in constant contact with our audience by email, social media, polls and surveys, When we introduce something, it lands like a friend’s recommendation.
Brand storytelling
that inspires action.
That’s because we know exactly who we’re talking to. We serve a niche audience of tennis-obsessed readers, podcast listeners, newsletter subscribers, and social media followers. But we know more about them than that because we’re in constant contact with them. We listen to our audience and engage with them on a daily basis by email, through surveys and polls, and on social media. We know their tastes and expectations, which makes it that much easier to meet them — and we can help you do the same.
Court Theory
Year three, measured in the field.
3 Minutes
Average time per visit
10k+
Social media followers
10k+
Social media followers
15k
Daily digital vistors
3 Minutes
Average time per visit
68%
Newsletter open rate
OUR SIGNATURE PACKAGES
Brand storytelling
that inspires action.
Court Theory connects brands with people who care deeply about tennis — not just the matches, but the personalities, culture, products, and experiences that make the sport part of their lives.
Our sponsorship packages are designed to help brands become part of that world through thoughtful storytelling and multiple points of connection.
Whether you're introducing a product, building brand awareness, or developing a deeper relationship with tennis enthusiasts, we'll help you find the right angle.
Publisher
Exposure
Rigorous, well-reported tennis journalism with a standard behind it. Your brand appears alongside work readers respect, and that respect carries over.
🎾 Featured newsletter placement
🎾 Dedicated social media campaign
🎾 Targeted giveaway
Duration: 2-4 weeks
Cost: $2500
Creator
Convert
We build the way a creator does: video, formats, and ideas made to be watched and shared, not ads made to be tolerated.
🎾 Featured newsletter placement
🎾 Dedicated social media campaign
🎾 Targeted giveaway
Duration: 2-4 weeks
Cost: $5,000
Influencer
360
A real voice, in constant contact with its audience by email, polls, surveys, and social. When we recommend something, it lands like a friend’s recommendation
🎾 Featured newsletter placement
🎾 Dedicated social media campaign
🎾 Targeted giveaway
Duration: 2-4+ weeks
Cost: $10,000+.
Have something else in mind? Tell us about that, too.
LET’S TALK!
Our partners.
Some of our recent partners and what they had to say.
“Pairing our classic, luxury brand with Court Theory's high-quality content across all of its channels meant we were able to creatively tell our brand's full story to a deeply engaged audience, which directly resulted in some big wins with our key retail partners.”
–Dave Emkey, Ellesse
Our Products
& Solutions
Newsletters
Reach our audience in their inboxes through the weekly Court Theory newsletter and our daily tennis cheat sheet email, The Daily Theory. We offer native visual and text ad spaces that fit seamlessly with our exclusive content.
Digital Display
Our digital ad experiences are designed to reach Court Theory’s upscale tennis-obsessed readership.
Naturally situated in premium digital content that fosters deeper engagement, our partners benefit from a higher standard contextual solution.
Sponsored Content
This is all about you. We’ll focus an entire Court Theory article, newsletter, or podcast on your brand, products, founders — or just about anything else you can think of.
Podcasts
Align your brand's message with Court Theory’s groundbreaking audio storytelling. (Coming in 2026!)
Print - New in 2027
Put your brand in front of an audience that takes its time with our print edition.
Video
Our creative team harnesses the captivating qualities of video storytelling to reach audiences wherever they are — from their living rooms to their desktops, as well as smaller screens on the go.
Whether it’s shortform content to tell inspiring stories of brands and brilliant individuals or quick bites for social media, we’ve got you covered.
Events
We create meaningful moments for brands and our hyper-engaged audience through unforgettable in-person and on-screen events.
From intimate gatherings to thematic discussions, we deliver extraordinary experiences that engage, educate, and inspire our enthusiastic audiences — a perfect opportunity to raise brand awareness and leave a lasting impact.
Social Media
We turn the audience trust we’ve built into consumer trust for brands. The right content with the right messaging on the right platform is how we all win.
Partner with us!
When we say partner, we mean it.
Behind every successful partnership is a creative collaboration supported by prompt and clear communication, top-tier service, and follow-through.
Talk to us about finding a customized solution to fit your business needs and elevate your brand to the forefront of tennis conversations.
